Measurement & impact

Professionalize and quantify the impact of entrepreneurship support.

You build your ecosystem.
We help you track it.

Make Startups is a measurement and impact company for ESOs and ecosystems. We turn cohort activity into longitudinal outcome data - survival, funding, jobs, and wages - so the programs that grow founders can finally prove what they produce.

TRUSTED BY WORKFORCE BOARDS, STATE AGENCIES & ECOSYSTEM LEADERS

Cohort 12 - 24-month outcomes+18% vs prev
Q1Q2Q3Q4Q5Q6
87%Survival
$4.2MCapital raised
312Jobs created
WIOA-alignedSkills verifiedLender-ready

The shift

Outcomes not outputs.

Most ESO software watches the cohort while it runs - CRM logins, LMS completion, workshop attendance. Those are outputs: proof the program happened. Outcomes are what the program produced - survival, funding, jobs, and wages, measured long after the cohort ends.

During - outputs
  • CRM activity & LMS completion
  • Workshop attendance
  • Mentor hours logged
  • Satisfaction surveys

Outputs. The program happened.

After - outcomes
  • Firm survival at 12 / 24 / 60 months
  • Capital raised post-program
  • Jobs created & wage growth
  • Credential attainment

Outcomes. The program worked.

Why the after matters more than the duringCOHORT ACTIVITY vs LONGITUDINAL OUTCOMES
Program end+12 mo+24 mo+60 mo

CofounderOS

An impact-measurement OS, not another cohort tracker.

CofounderOS ingests the activity your CRM and LMS already capture, then follows the founders out the door. It ties workforce and economic-development KPIs back to the program that produced them.

Workforce KPIs

Skills, credentials, compliance

Skills gainsMeasured pre / post
Credential attainmentStackable & verified
WIOA complianceBoard-ready reporting
Placement & retentionTracked longitudinally

Economic development KPIs

Capital, jobs, wages

Capital raisedPost-program, by source
Job creationFirm-level, verified
Wage growthQoQ, cohort-wide
Firm survival12 / 24 / 60 month

Source-agnostic

Pulls from the CRM, LMS, and finance tools you already run. No migration, no rip-and-replace.

Attribution, not correlation

Links each outcome to the cohort, mentor, and curriculum segment that produced it.

Board-ready exports

One-click reports formatted for workforce boards, state agencies, and funders.

Standardized credentials

A verified record of progress and potential.

Standardized credentials turn a founder's journey through your program into a portable, trustworthy record. Lenders, workforce boards, and state agencies get something they can act on - not a completion certificate, but evidence of readiness.

  • Lenders see verified readiness, lowering underwriting risk.
  • Workforce boards get WIOA-aligned attainment they can report.
  • State agencies trace ecosystem outcomes to public investment.
  • Founders carry a credential that survives the program.

Founder Credential

MAKE-STARTUPS / VERIFIED

Verified
Program
Growth cohort 12
Completed
Mar 2026
Skills verified
Financial modeling, GTM, hiring
Credential
Founder-Ready, Tier 2
Firm status
Active, 24-mo survival
Capital raised
$1.1M post-program
Jobs created
4 FTE

ISSUED BY MAKE STARTUPS - PORTABLE ACROSS LENDERS, BOARDS & AGENCIES

Outcomes

What ecosystems measure when they measure the after.

87%Firm survival at 24 months
3.4xCapital raised vs. non-cohort peers
+38%Wage growth, 12 months post-program
1,200+Jobs traced back to programs

ILLUSTRATIVE - AGGREGATED ACROSS PARTNER ECOSYSTEMS

Get started

Measure the after. Prove the impact.

Book a walkthrough and we will map your current cohort data to the longitudinal outcomes your funders actually ask about.